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Creating your portfolio

Oct 12,2018

Sales are the key to the success of any business. But to achieve them, customers are essential. Without them, there are no purchases and without purchases, there is no revenue stream that enters your business. In order to sell your products or services, it is very important to build a healthy portfolio.

Here we want to give you a guide on creating your portfolio in a professional way. 

Find those people or companies that "may" need your offer:

It's no use having 1,000 contacts registered to send offers if only 2 of them match the profile of your "ideal buyer". Do not wait to find out months later that there are 998 people who never answer your emails or your calls. 
The best option is to start with those who are really more likely to buy you.

Classify your customers, not everyone needs the same:

So you have only one product at the moment, not all your potential clients or clients need the same attention. Some are interested but want to buy sometime later because they are still not sure. It is also possible that others need you for a very specific need and they all need your attention.

Instead of trying to sell to that person who will buy you in a few weeks, better focus on that person who needs you now.

Classify by state / type:

There's a statistic that says “it's easier to get a customer to buy you back than to have someone else do it.” And it makes sense, the client already knows you. If you have done a good job, you will surely return and it is your responsibility to do it sooner or later.

A potential client needs a little more time and effort to "potential" a client. Maybe you need more tests, more information or just time to make up your mind.

Classify by amount of expense:

If you are a seller, you will surely hear that your customers want you to treat them all equally, without preferences - after all - "Is my money worth less than his?"

However, if you are a regular customer who spends a lot of money in a business, you will want to feel a little more special treatment, as a reward for your loyalty.

Do not be afraid, group your customers by those who spend more and those who spend less, as well as potential customers who probably spend more and those who spend less.

More detailed classification:

In your portfolio, it is essential to answer frequently asked questions like:

The client:

•    Do you take my calls? How often?
•    Do you answer the messages?
•    Do you pay me on time?
•    Do you recommend others?
•    Do you follow me on social networks?
•    Interact with my social networks?
You can also fill in the information of type:
•    How long does it take me to convince him to buy?
•    Are you introverted or extroverted?
•    How do you prefer to be contacted? (calls, WhatsApp, Skype / Hangouts, SMS, email, social networks, in person)?
•    What seems to be the seller with the best one?
•    When placing an order, what is the urgency it has?
•    Are you likely to buy other products or services in the future?
•    Other relevant information that you consider.