blog image

Branding yourself as a freelancer

Oct 12,2018

Running a freelance business can be frustrating. And it can be even more frustrating if customers do not arrive to keep you afloat. And if customers do not arrive you cannot earn enough money to support yourself and ultimately you will have to return to your work from 8 to 5. 

We know you do not want that but the clients will not appear as if by magic, you have to actively get them. So we have given effective ways for branding yourself. 

Take your social networks seriously:

If you still do not have social networks for your business as a freelancer, you must open them today. Social networks are a great way to constantly remind people that you exist and that they can hire you. Publish quality content constantly. Quality content must be relevant to your potential customers, this is very important. If you post quality content for people who will never want to buy you, you are not doing anything.

Show your knowledge with a blog:

If you decide to write in a blog you should know that it has to have a purpose and you cannot write about any topic. You should focus on topics that would interest your potential clients. In some articles, you can mention and include links to your services or products only if it is relevant to the subject of the article.

Publish articles as a guest on another blog:

If you already have a blog or if you like to write, you should try to make articles for other blogs with niches similar to yours that already have an audience. Normally you will not be able to promote your services too much in those articles but they will let you include a link to your page.

Customer references:

Your happy customers will always bring you more customers. If you do a good job for them they are probably already recommending them to their friends and family. But just in case, you can ask them to take you into account to recommend you.

Webinars or live videos:

Making live videos or webinars will bring you closer to your audience. Social networks can be very impersonal at times and through video is how they can really see you and get to know you better.

The webinars are live workshops through a digital medium in which you will teach something or give advice on a topic. The idea is that you choose topics that you master and that relate to your services or products and that can also be of great help to your potential customers. 

At the end of the webinar, you can do a question and answer session.

Many times webinars are used to promote a specific service or product. So, if you choose a topic related to one of your products, do not be afraid to promote it at the end.

Get active with Facebook groups:

On Facebook, there are infinite numbers of groups that you can join. Find groups where you can find your potential customers. In these groups, people always ask for help or advice on issues related to your services so you take advantage to help them and promote yourself.